We create…

• Blogs
• E-mail campaigns
• New websites
• Website re-design
• Social media marketing
• SEO
• Online marketing
• Mobile web

How do I know if my website needs to be re-designed?

Other than the obvious cue to redesign your website because it's time for a new look, there are several key factors that should be considered when deciding whether or not your website needs be repurposed.

If your website suffers from the symptoms below your business is probably not directly benefiting from its web presence and it's time to consider a website redesign.

• Are you happy with your website?

  If you are not happy with your website then you have a choice. You can remain unhappy with it or you can talk to us about how we can fix it.

  We suggest that first you make a list of the pros and cons concerning your website. Pros would include: Having a registered website domain name and knowing that having a website is an essential marketing tool. Cons might include: Web pages that cannot be indexed by Google or similar search engines and poor site navigation.

  Once you've made a list contact us so we may discuss what solutions Pixel Co-Op can offer you. In most cases we can fix all the cons you have on your list and even suggest further improvements to grow your website into a focused marketing presence.

• Does your website meet W3C web standards?

  W3C provides web developers with a standard of valid markup guidelines. It's advisable to program websites to meet these standards for several reasons.

  A website that meets W3C web standards will display precisely in all compliant browsers (e.g. Firefox, Google Chrome, Safari, Opera Mobile, etc.). A compliant W3C website will also meet the minimum requirements for web accessibility.

  All of these reasons are important because it ensures the majority of people visiting your site will actually, well, see it.

• Does your website have a site map?

  A site map will ensure that both web visitors and search engine needs are met.

  Visitors to your website use a site map to quickly find the page they need. A site map is especially helpful to them if your website has a complex navigation structure.

  Search engines love site maps, too. Site maps make it super easy and much faster for their web crawlers to index your website. Which means your website will appear in search results sooner.

• Before building your website did your web designer ask you what you want your website to do?

  Web planning is a two-way street and a partnership must be struck in order for a completed project to be successful. Pixel Co-Op may be the web experts, but you are the only one who really knows your business. It is our goal to help you turn your company vision into a web marketing tool.

• Is your website navigation graphic buttons?

  Graphical button navigation is ok as long as the buttons have a descriptive "alt" tag, there is a site map and internal page links are used throughout your website.

• Does your website look cramped?

  If your website looks cramped it is probably not using the grid system. A website using the grid layout ensures that your website looks open and uncluttered.

• Do you know if your new business is directly related to having a website?

  We at Pixel Co-Op just don't get why a lot of websites are thrown together, uploaded to the web and never looked at or mentioned again. Websites can generate more income for businesses if you have a team of web experts to support your efforts.

  With Pixel Co-Op on your team we will develop a valuable web marketing solution. We also give you monthly web traffic reports so your business can quickly grow by making smarter, timelier moves. With us you will know if your new business is related to your web marketing because we give you the tools to engage your audience and capture visitor traffic data.

• Was your website designed or re-designed over five years ago?

  Websites do get old and they get outdated. If your website is five years old or older it's time to think about a re-design to bring your website up to the latest standards.

• Does your website have a subscription form?

  Having an e-campaign subscription form is one of the most valuable ways to turn your website into a profitable marketing tool.

  Web subscription forms allow visitors to opt-in to your e-mail campaigns. E-mail campaigns link your visitors back to your website where they will see what's new, learn how to save with special discounts and forward web pages to their friends.

• Do you have web content management software?

  Content management software (or CMS for short) is a great way for content developers and writers to take control of their website updates.

  Pixel Co-Op will install CMS software when requested. There are a few requirements your website setup must meet beforehand. So, be aware that extra setup may be required of us.

Why does my business need a website?

First, let's disucss what a website does. Every business can benefit from a website in different ways. Businesses can broaden their brand recognition, market a new product or service, expand their marketplace and archive public documents. Many businesses will choose to take on one or more of these initiatives when they decide to get a website built.

There's something else a website can do for your business. Your business website is a symbol of a trustworthy company. A good website builds a reputation of reliability as valuable as outstanding customer service.

So, decide if this is the year your business builds a recognizable brand or if there's a new product you want to create an e-campaign around and if it is ask us how we can help you make it happen.

Does not having a website really affect my bottom line?

Just as poor customer service suggests poor business values, not having a website suggests a company is a technological underachiever. This judgment can certainly affect your bottom line. Not being seen as a technology player can give your potential customers a very false impression that your company is not capable of providing the goods or service they need.